Our breakthrough Shopper Vision technology has been developed at Ghent University,
Belgium and supported by the Flemish Innovation Agency.
We see through the eyes of shoppers
and understand their behavior.
We see through the eyes
of shoppers and understand
their behavior.
Our breakthrough Shopper Vision technology has been developed at Ghent University, Belgium and supported by the Flemish Innovation Agency.
Breakthrough in shopper research
Using smart glasses we developed the most efficient in store measurement system ever available
Shoppers are asked to put on our camera glasses at the store entrance. We record their view while they shop. We do it on spot with genuine shoppers in real stores or shopping malls. Our computer vision and AI proprietary software enables fast extraction of important shopper behavior metrics.
Quantify your sales funnel
Quantify your sales funnel
We quantify the missing link between footpath and sales data
Consumer and household data are not enough to be able to accurately measure the impact of in-store displays, merchandising and other shopper marketing initiatives. The majority of the path-to-purchase occurs within the store itself. Shopper Vision in-store behavior analytics data enables shopper-centric retailing through a deeper, more thorough understanding of why the shopper did or did not buy.
Some of Shopper Vision insights
Understand WHY certain behavior occurs
Understand WHY certain behavior occurs
Shopper interview data
Shopper Vision use cases
Shopper Vision use cases
Shopper Marketing
Directly measure shopper responses
to all marketing & merchandising
investments:
Optimize display locations
Evaluate the impact of promotions
Test new displays and messaging
Deliver targeted mobile marketing
Shopper Marketing
Directly measure shopper responses to all marketing & merchandising investments:
Optimize display locations
Evaluate the impact of promotions
Test new displays and messaging
Deliver targeted mobile marketing
Category Management
Embrace category management and make
advanced category management
analytics an integral part of your business
processes for:
Planogram reviews and resets
Reducing decision complexity
Optimizing category adjacencies
Maximizing space productivity
Leveraging aisle dynamics
Category Management
Embrace category management and make advanced category management analytics an integral part of your business processes for:
Planogram reviews and resets
Reducing decision complexity
Optimizing category adjacencies
Maximizing space productivity
Leveraging aisle dynamics
Trip Optimization
Utilize store-wide traffic and shopping
patterns to better understand sequences
and trip missions to optimize:
Trip-type based strategies
The overall in-store experience
Individual department performance
Store navigation and signage
Store design and space productivity
Trip Optimization
Utilize store-wide traffic and shopping patterns to better understand sequences and trip missions to optimize:
Trip-type based strategies
The overall in-store experience
Individual department performance
Store navigation and signage
Store design and space productivity
Brand Innovation
Use insights to gauge your brand’s strength
and role in the decision process to quickly and
effectively:
Test new products and messaging
Get real-world response to packaging
Evaluate competitive performance
Tailor strategies by shopper segment
Track brand strength
Brand Innovation
Use insights to gauge your brand’s strength and role in the decision process to quickly and effectively:
Test new products and messaging
Get real-world response to packaging
Evaluate competitive performance
Tailor strategies by shopper segment
Track brand strength
Some of our users
Contact us
info@smartshoppervision.com
